Erin Mavis, a Sonoma county native, has opened her flagship store in Cloverdale. After a 30 year long career in the women’s apparel industry which took Erin from San Francisco to Boston, New York to LA and back home to Sonoma County. Erin fell in love with Cloverdale and made it home base for her first self-branded store.

Erin explains her latest venture as a “tiny shop filled with things I love”. Her goal is to create a space that eliminates the filler and focuses on what is really important. To Erin this means quality over quantity, well edited, long lasting pieces you will wear over and over again.

Featuring clothing, jewelry, accessories and home goods, you will find a delightful selection of all of Erin’s favorite finds.